In the digital era, where everything is online, branded games have become one of the most effective and interesting advertising types for many companies. Branded games are also known as advergames, and they are being created for promotional purposes for companies who want to have effective marketing approaches to their advertising. This kind of advertising gains more interest and engagement among users and the audience of the brand as it has an interactive nature and perfectly delivers your business message to your users. And many brands surely state that this kind of promotion campaigns are the most efficient method for more customers. Why? Let’s dig deeper into this topic and find out why advergames can be the most reasonable choice for your advertising campaigns.

Benefits and advantages of advergames

If you want to promote your company and its products, you can easily do it with a well-designed, customized, and target-oriented brand game. That way, you easily communicate with your customers and find the perfect buyer for your products. Branded games can also help you creatively introduce your new products, increase the brand presence among your audience, share more company awareness, show your online existence. But most importantly branded games can bring even more benefits to your companies. Many brands use this kind of advertising to collect data from their users, which can later be used for newsletters, special offers, and other mailing systems. Moreover, with branded games, you can evaluate the demands of your products in the market, test new ideas, and bring an increase in your sales.

With advergames, you can offer your consumers to experience a unique service from your company, where they can get entertained and learn more about your brand. Whether you decide to have a mobile advergame, web-based game, or any other form of an advergame, your customers can be excited to interact with the information in it and boost your customer engagement.

Branded game types

The digital industry has a lot of options for branded games, but the purpose of the games is the same for all companies – to increase customer engagement and bring more sales. And showing company products in a fun, creative, and unique way can be perfectly done in so many different forms.

The first branded video type that comes to one’s mind is mini-games. This type of game is short, easy-to-play, with no specific or difficult rules.

Many companies use this type of game to give special privileges to customers while they play the game. For instance, they can provide a discount for customers playing the game or a special gift if they engage more people in the game. This way, many companies can also collect user data to check the statistics and find their target audience. This kind of data collection is being done publicly, without any violations. So if you are filling in your personal details before or after playing the game, you should always understand that you are delivering that data to the company.

Another game type that you can normally find on social platforms or company websites is slot games. There are specific brands that find slot games the best choice for their branded advergames. With this type of game, brands always want to expand their company awareness and advertise their products. They also come with awards. Just like slot games in sports and bettings, many companies give rewards to customers who succeed in the spinnings. Normally the game allows three spins, and in case of getting a combination of symbols in the right position, customers can win a reward in a discount form or a free gift.

With slot games, companies can show their branding and products. And while customers play the game, they get acquainted with the products and offers.

Another excellent choice for a branded game can be with augmented reality. With AR technology, you can layer many elements on real objects and make an interactive and unique way for your clients to get acquainted with the products. So people can place their smartphones close to the product and find more information about the brand. This way, customers grow their grasp of the brand and in many cases, become more eager to interact with the brand.

There are so many ways to promote your brand and bring more sales to your company. And branded advergames are certainly one of the most fun and efficient ways to do that. With this type of advertising, you can engage more younger generations if they are your target audience. And with this kind of approach, your company can absolutely be more unique and stand out among your competitors in the market. So you can always consider branded games while deciding on new marketing and advertising approaches.