One thing that many people don’t realize about cryptocurrency is how fast it can change your financial situation! You may have heard horror stories about Bitcoin millionaires who got rich overnight- well you could be next! All you need to do is invest in a good cryptocurrency today.

However, there are some disadvantages to using cryptocurrencies in the IT industry. One of these is that it can be hard to find good wallets and Canadian cryptocurrency exchanges. Another disadvantage is that many people still don’t know how to use or invest in cryptocurrencies. Overall, however, cryptocurrency is a great way for businesses to save money and increase efficiency.

What Is Cryptocurrency and how it’s related to IT industry?

Cryptocurrency is a digital currency that is not regulated by any government or central bank. It uses cryptography to secure and validate transactions, which are then recorded in a public ledger called the Blockchain. The most popular form of cryptocurrency today is Bitcoin, with over 60% market share for all cryptocurrencies. To get started investing in crypto, you need an exchange where you can buy and sell your coins safely so it’s important to do some research before making your first investment!

Today, cryptocurrencies are taking the world by storm. With increased media attention and growing interest in digital currencies, these coins have garnered a lot of attention from investors who want to get their hands on this type of asset class before it’s too late. As you can see below, there is no sign that cryptocurrency investment will slow down anytime soon!

So what is cryptocurrency and how does it work? Cryptocurrencies are digital or virtual tokens that use cryptography to secure their transactions and to control the creation of new units. Bitcoin, created in 2009, was the first and is still the most popular cryptocurrency. Cryptocurrencies are decentralized- meaning they are not regulated by any government or central bank. Instead, each cryptocurrency is based on a peer-to-peer system where transactions are confirmed by nodes in the network and recorded in a public ledger known as the blockchain.

The most well-known application of Blockchain technology is Bitcoin, which was proposed to offer an alternative for national currencies that have no intrinsic value but only depend upon government regulation and trust. Bitcoin is created when computers “mine” for new bitcoins by solving complex mathematical problems. Miners are rewarded with bitcoins for their efforts. As of November 2017, there were almost 16 million bitcoins in circulation and the total supply will be capped at 21 million.

Cryptocurrencies have seen a surge in popularity in recent years as their prices have exploded exponentially. While your first instinct may be to run for the hills, don’t forget that you’ve actually got a golden opportunity here! Investing in cryptocurrency can seem intimidating at first- but this guide will walk you through it step by step so even if you’re completely new to investing, there’s no reason why you shouldn’t give it a try.

Tips for investing in crypto

So what are some tips for investing in cryptocurrency safely? Here are a few things to keep in mind:

-Do your research! Make sure you understand how the cryptocurrency you’re investing in works and what makes it unique. For example, Bitcoin is based on blockchain technology while Ethereum uses smart contracts.

-Don’t invest more than you’re willing to lose! Cryptocurrencies are still relatively new and unproven, so there is always risk involved when investing.

-Only invest what you can afford to lose! Don’t dip into your life savings or borrow money to invest in crypto. Remember, it’s still a high-risk investment.

-Use the dollar cost averaging method. Instead of putting all your eggs in one basket, consider using the “dollar-cost averaging” strategy to build a portfolio gradually over time. This is where you divide your investment into smaller parts and make regular investments at consistent intervals (e.g., every month or quarter).

-Understand what exchange you are using! Make sure the exchange you’re using is reputable and has a good track record. There have been numerous cases of exchanges being hacked, so do your homework before trusting your money to anyone.

-Be prepared for price swings! Cryptocurrencies are incredibly volatile and can experience large price swings in a short period of time. Don’t be surprised if the value of your investment goes up and down frequently.

Now that you know a little bit more about cryptocurrency, it’s time to take the plunge! Head over to an exchange and start investing today. And remember- always do your research before making any decisions!

The post Why Crypto and IT Connect appeared first on AppGen 2022.

Benefits and advantages of advergames

If you want to promote your company and its products, you can easily do it with a well-designed, customized, and target-oriented brand game. That way, you easily communicate with your customers and find the perfect buyer for your products. Branded games can also help you creatively introduce your new products, increase the brand presence among your audience, share more company awareness, show your online existence. But most importantly branded games can bring even more benefits to your companies. Many brands use this kind of advertising to collect data from their users, which can later be used for newsletters, special offers, and other mailing systems. Moreover, with branded games, you can evaluate the demands of your products in the market, test new ideas, and bring an increase in your sales.

With advergames, you can offer your consumers to experience a unique service from your company, where they can get entertained and learn more about your brand. Whether you decide to have a mobile advergame, web-based game, or any other form of an advergame, your customers can be excited to interact with the information in it and boost your customer engagement.

Branded game types

The digital industry has a lot of options for branded games, but the purpose of the games is the same for all companies – to increase customer engagement and bring more sales. And showing company products in a fun, creative, and unique way can be perfectly done in so many different forms.

The first branded video type that comes to one’s mind is mini-games. This type of game is short, easy-to-play, with no specific or difficult rules.

Many companies use this type of game to give special privileges to customers while they play the game. For instance, they can provide a discount for customers playing the game or a special gift if they engage more people in the game. This way, many companies can also collect user data to check the statistics and find their target audience. This kind of data collection is being done publicly, without any violations. So if you are filling in your personal details before or after playing the game, you should always understand that you are delivering that data to the company.

Another game type that you can normally find on social platforms or company websites is slot games. There are specific brands that find slot games the best choice for their branded advergames. With this type of game, brands always want to expand their company awareness and advertise their products. They also come with awards. Just like slot games in sports and bettings, many companies give rewards to customers who succeed in the spinnings. Normally the game allows three spins, and in case of getting a combination of symbols in the right position, customers can win a reward in a discount form or a free gift.

With slot games, companies can show their branding and products. And while customers play the game, they get acquainted with the products and offers.

Another excellent choice for a branded game can be with augmented reality. With AR technology, you can layer many elements on real objects and make an interactive and unique way for your clients to get acquainted with the products. So people can place their smartphones close to the product and find more information about the brand. This way, customers grow their grasp of the brand and in many cases, become more eager to interact with the brand.

There are so many ways to promote your brand and bring more sales to your company. And branded advergames are certainly one of the most fun and efficient ways to do that. With this type of advertising, you can engage more younger generations if they are your target audience. And with this kind of approach, your company can absolutely be more unique and stand out among your competitors in the market. So you can always consider branded games while deciding on new marketing and advertising approaches.

The post Branded games: are they an effective advertising option? appeared first on AppGen 2022.

And if you just create an app and don’t use any marketing tools, then very few people will find out about it and it definitely won’t pay the expected dividends. There are a number of ways to promote the application that will help attract the target audience. Let’s talk about them now.
Inexpensive ways of promotion

Many of the tips and ways to promote mobile applications that are written about a lot on the Internet promise great results even without the investment of money. But this is nothing more than a deception, and there are no completely free ways, because even if you run a campaign on your own, you still spend your time on learning the tools and mechanisms of promotion, and your time is also money. Therefore, there are only conditionally free and inexpensive options for promotion. Among them we can distinguish:

• Content marketing. In order to interest users, you must constantly generate interesting and useful content for them and publish it on those platforms where it will be available to the target audience.
• Banner advertising. Traditional banners on websites are a popular mechanism for attracting users, and not particularly expensive.
• Handouts. To tell about your product, you can even use ordinary flyers that are handed out just on the street.
• Promotional materials. Posters, magazines, business cards, flyers and other promotional materials that potential customers can receive.
• Social media. To attract your target audience and work with them, you can create social media accounts dedicated to your product.
• Email newsletters. If you already have a customer base of e-mail addresses, you can send them out.
• QR codes. QR-codes can also help to increase traffic, as they will lead a user to the application’s page right away. The only thing you need to decide on is where to place them, where your target audience will theoretically be able to interact with them.

Tools with an advertising budget

If you don’t know how to promote the application after the launch, and you don’t have the time or desire to understand it, you can invest in advertising campaigns:

• Google Ads. Contextual advertising is considered one of the most effective ways to promote a business. In Google AdWords you can use the search network (ads are shown in search results) and the contextual media network (ads are shown on Google’s affiliate resources).
• Remarketing. This function is aimed to show advertising information to those users who are already familiar with your product, but for some reason did not use it. It is used for returning customers.
• Targeted advertising. Targeting mechanism on Facebook, Twitter, Instagram and other social networks is used to attract users, increase brand awareness, etc.
• Advertising on Viber, Telegram channels and YouTube. Advertising on these platforms also gives tangible results.
• Blogging. Partnership with popular bloggers who have a very large and active audience of subscribers. Mentioning, posting, or publishing such a blogger about your application can attract a huge number of new users.
• Advertising in other apps. Advertising in popular applications where your target audience can be represented.
• Promotional Website. Creating a Landing Page or a multi-page website for a profitable presentation of your mobile app. But to bring users to the site, you also need to use marketing channels.
• Fichering. The App Store and Google Play stores form their top app lists, which can be common to all sections or belong to a certain category or theme. Fetching is the process of selecting applications for such lists. And if you learn the specifics of this process, you can bring the app to the top lists, which will increase the growth of organic traffic.
• Motivated installs. In other words, installations of the app for a reward. The number of installations by real users is determined within the allocated budget. Active downloads of the app increase its ranking, which raises the project in the organic output. This, in turn, attracts new real users. Although this method requires financial investments, it is quite effective.

The post How to promote the app after launch. Ways and tips appeared first on AppGen 2022.