It is possible to make money and promote your business with the help of mobile apps, and this is a long-established fact. But in the world of the rapidly growing app industry, it has become difficult to break through among the many competitors and present your product to potential users and clients.

And if you just create an app and don’t use any marketing tools, then very few people will find out about it and it definitely won’t pay the expected dividends. There are a number of ways to promote the application that will help attract the target audience. Let’s talk about them now.
Inexpensive ways of promotion

Many of the tips and ways to promote mobile applications that are written about a lot on the Internet promise great results even without the investment of money. But this is nothing more than a deception, and there are no completely free ways, because even if you run a campaign on your own, you still spend your time on learning the tools and mechanisms of promotion, and your time is also money. Therefore, there are only conditionally free and inexpensive options for promotion. Among them we can distinguish:

• Content marketing. In order to interest users, you must constantly generate interesting and useful content for them and publish it on those platforms where it will be available to the target audience.
• Banner advertising. Traditional banners on websites are a popular mechanism for attracting users, and not particularly expensive.
• Handouts. To tell about your product, you can even use ordinary flyers that are handed out just on the street.
• Promotional materials. Posters, magazines, business cards, flyers and other promotional materials that potential customers can receive.
• Social media. To attract your target audience and work with them, you can create social media accounts dedicated to your product.
• Email newsletters. If you already have a customer base of e-mail addresses, you can send them out.
• QR codes. QR-codes can also help to increase traffic, as they will lead a user to the application’s page right away. The only thing you need to decide on is where to place them, where your target audience will theoretically be able to interact with them.

Tools with an advertising budget

If you don’t know how to promote the application after the launch, and you don’t have the time or desire to understand it, you can invest in advertising campaigns:

• Google Ads. Contextual advertising is considered one of the most effective ways to promote a business. In Google AdWords you can use the search network (ads are shown in search results) and the contextual media network (ads are shown on Google’s affiliate resources).
• Remarketing. This function is aimed to show advertising information to those users who are already familiar with your product, but for some reason did not use it. It is used for returning customers.
• Targeted advertising. Targeting mechanism on Facebook, Twitter, Instagram and other social networks is used to attract users, increase brand awareness, etc.
• Advertising on Viber, Telegram channels and YouTube. Advertising on these platforms also gives tangible results.
• Blogging. Partnership with popular bloggers who have a very large and active audience of subscribers. Mentioning, posting, or publishing such a blogger about your application can attract a huge number of new users.
• Advertising in other apps. Advertising in popular applications where your target audience can be represented.
• Promotional Website. Creating a Landing Page or a multi-page website for a profitable presentation of your mobile app. But to bring users to the site, you also need to use marketing channels.
• Fichering. The App Store and Google Play stores form their top app lists, which can be common to all sections or belong to a certain category or theme. Fetching is the process of selecting applications for such lists. And if you learn the specifics of this process, you can bring the app to the top lists, which will increase the growth of organic traffic.
• Motivated installs. In other words, installations of the app for a reward. The number of installations by real users is determined within the allocated budget. Active downloads of the app increase its ranking, which raises the project in the organic output. This, in turn, attracts new real users. Although this method requires financial investments, it is quite effective.